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Motion is Not Progress
GTM Strategy

Motion is Not Progress

January is performance review season. I use it as a personal GTM check-up. Did I actually get there?

Motion is not progress.

January is performance review season, and I like to use it as a personal GTM check-up.

I ask myself: what was 'success' last cycle? Did I actually get there? And if I did, did it move me closer to what I want long term?

Setting goals matters. Measuring outcomes is what turns a cycle into growth.

Staying stagnant is fighting windmills with a lance, convinced they are giants. Lots of effort, zero progress.

Every cycle is a chance to pause, zoom out, and realign.

A performance review is not a standalone event. It is one checkpoint in a longer growth journey. Embrace it, learn from it, and adjust the route.