
GTM Strategy
Motion is Not Progress
January is performance review season. I use it as a personal GTM check-up. Did I actually get there?
Motion is not progress.
January is performance review season, and I like to use it as a personal GTM check-up.
I ask myself: what was 'success' last cycle? Did I actually get there? And if I did, did it move me closer to what I want long term?
Setting goals matters. Measuring outcomes is what turns a cycle into growth.
Staying stagnant is fighting windmills with a lance, convinced they are giants. Lots of effort, zero progress.
Every cycle is a chance to pause, zoom out, and realign.
A performance review is not a standalone event. It is one checkpoint in a longer growth journey. Embrace it, learn from it, and adjust the route.